Sugarbear is an American brand that sells multivitamins, especially renowned for its hair gum vitamins. The brand utilizes striking pastel colors and its gummy bear as the main character of their image.

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The Sugarbear Hair kiosk aims to create an interactive experience that invites its users to be part of the space and interact with the product through the design of an Instagram spot. The "SugarSpot", named after the brand, allows the user to take photos by creating digital activations on social media.

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The design uses the strength of Sugarbear's image in all the elements of the space, promoting branding through its colors to position the brand in an immediate and easy to recognize way.

 

The project included the design of two kiosks for different shopping centers in Quito: Scala and Quicentro Shopping.

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